Volkswagen Most APEAL-ing Non-Luxury Brand for 2016
Our customers love their cars and SUVs. That is why they chose Volkswagen as the brand to buy and own. They also chose Volkswagen Van Nuys as the dealer to buy their vehicle from.
People want proof that it is the right choice to get a Volkswagen above all other vehicle brands. Luckily, there are plenty of ways they can get that information. For example, they can go to a trusted choice, such as J.D. Power and Associates, to point them in the right direction.
What new customers will find is that J.D. Power is highly trusted to help make that choice. In fact, they have already done their homework. This is why Volkswagen was ranked the highest non-premium brand by J.D. Power and Associates in their 2016 Automotive Performance, Execution and Layout (APEAL) Study.
In this study, J.D. Power looks at every brand sold in the USA to see how they appeal to customers in terms of the vehicle itself. Every new customers received these surveys and turn them in after they provided feedback for their purchased vehicle.
Believe it or not, this is the first time that Volkswagen has led the non-premium sector in the APEAL study since 2001. Volkswagen was ranked 12th overall in the study, out of a total of 33 brands.
Is that enough to look at a new Volkswagen? If so, stop by Volkswagen Van Nuys to see our inventory and take a test drive. Hopefully, one of our vehicles in stock will appeal to you.